Subtitle
Education

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Master of Arts in Technical Communication

Minnesota State University, Mankato

2015

Bachelor of Science in Technical Communication

Minnesota State University, Mankato

2012

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Employment

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Minnesota State University, Mankato

Assistant Director of Admissions

2019 - Present

  • Served on a significant website content and redesign project team.
  • Acted as a liaison between the Office of Admissions and Marketing & Communications for digital campaign planning and execution
  • Carried out the fulfillment of day-to-day email, SMS, website, and event activities using an ongoing operations and communications calendar
  • Designed scalable personalized student experiences using data merge, including new program fact sheets and dynamic admissions checklists
  • Redesigned and automated campus visit and admissions funnel reports to help inform decision-making with better data
Spring Touch Lawn & Pest Control

Web Developer

2017 - 2019

  • Managed a seamlessly integrated marketing strategy to create a coherent user experience throughout all website, application, SEO, social media, advertising, print, email, and SMS communication channels
  • Acquired 1,000% growth in website traffic and over 1,000 five-star online reviews across Google, Facebook, and other online review platforms
  • Created digital PR campaigns to gain featured press mentions in Lawn & Landscape, Landscape Management, Turf Magazine, etc.
Schweiss Doors

Marketing Manager

2016 - 2017

  • Implemented a visual storytelling brand by sharing customer stories through photojournalism, content marketing, and digital PR efforts
  • Executed a PESO marketing model by coordinating the mixed use of paid, earned, shared, and owned media campaigns
Fun.com

Email Marketing Specialist

2015 - 2016

  • Automated, personalized, and optimized email marketing campaigns to promote Fun.com’s unique company brand, personality, and culture
  • Used industry leading software to test email templates for user experience and accessibility across various devices and operating systems
  • Launched international communications plans for CAN, AU, & UK
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Certifications

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Project Management Professional (PMP)

Project Management Institute

2020 - 2023

Google Analytics Certification

Google Partners

2020 - 2023

Google Ads Measurement Certification

Google Partners

2016-2024

DownloadPrint
Technology Skills
Development & Programming

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HTML, CSS & Javascript
96%
Excel Tools, VBA & Data Merge
92%
Adobe Actions & Scripts
90%
DBMS &SQL
90%
PHP & Python
76%
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Software & Tools

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Microsoft Software25
Adobe Software20
CRM / ERP Systems20
CMS / DAM Systems15
Power BI / Tableau10
Salesforce & Twilio10
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Professional Skills

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Business / Marketing Strategy & Analytics:
Web Design, Development & SEO:
Technical Communication & Documentation:
User Experience & Personalization:
Email & SMS Communication:
Public Relations & Advertising:
Brand Building & Social Media:
Project Management: