Anders Rydholm
UX / Web Designer & SEO
Profile
Subtitle
Anders Rydholm
UX / Web Designer & SEO
CV
CV
Education
Master of Arts in Technical Communication
Minnesota State University, Mankato
2015
Bachelor of Science in Technical Communication
Minnesota State University, Mankato
2012
Employment
Minnesota State University, Mankato
Assistant Director of Admissions
2019 - Present
- Served on a significant website content and redesign project team.
- Acted as a liaison between the Office of Admissions and Marketing & Communications for digital campaign planning and execution
- Carried out the fulfillment of day-to-day email, SMS, website, and event activities using an ongoing operations and communications calendar
- Designed scalable personalized student experiences using data merge, including new program fact sheets and dynamic admissions checklists
- Redesigned and automated campus visit and admissions funnel reports to help inform decision-making with better data
Spring Touch Lawn & Pest Control
Web Developer
2017 - 2019
- Managed a seamlessly integrated marketing strategy to create a coherent user experience throughout all website, application, SEO, social media, advertising, print, email, and SMS communication channels
- Acquired 1,000% growth in website traffic and over 1,000 five-star online reviews across Google, Facebook, and other online review platforms
- Created digital PR campaigns to gain featured press mentions in Lawn & Landscape, Landscape Management, Turf Magazine, etc.
Schweiss Doors
Marketing Manager
2016 - 2017
- Implemented a visual storytelling brand by sharing customer stories through photojournalism, content marketing, and digital PR efforts
- Executed a PESO marketing model by coordinating the mixed use of paid, earned, shared, and owned media campaigns
Fun.com
Email Marketing Specialist
2015 - 2016
- Automated, personalized, and optimized email marketing campaigns to promote Fun.com’s unique company brand, personality, and culture
- Used industry leading software to test email templates for user experience and accessibility across various devices and operating systems
- Launched international communications plans for CAN, AU, & UK
Certifications
Project Management Professional (PMP)
Project Management Institute
2020 - 2023
Google Analytics Certification
Google Partners
2020 - 2023
Google Ads Measurement Certification
Google Partners
2016-2024
Technology Skills
Development & Programming
HTML, CSS & Javascript
96%
Excel Tools, VBA & Data Merge
92%
Adobe Actions & Scripts
90%
DBMS & SQL
90%
PHP & Python
76%
Software & Tools
Microsoft Software25
Adobe Software20
CRM / ERP Systems20
CMS / DAM Systems15
Power BI / Tableau10
Salesforce & Twilio10
Professional Skills
Business / Marketing Strategy & Analytics:
Web Design, Development & SEO:
Technical Communication & Documentation:
User Experience & Personalization:
Email & SMS Communication:
Public Relations & Advertising:
Brand Building & Social Media:
Project Management:
